If the jewelry maker had a youthful brand and launched a line of products that used candy-colored jewels, or if they sold diamond pieces and marketed them as “the icing on an outfit”, cake stands might make sense as props.īut otherwise, cake stands aren’t on-brand with environmentally friendly soaps, or sophisticated and elegant jewelry. chocolate chip bubble bath or black forest cake soap), or even launched a cake-scented product line, the cake and cupcake stands could work. If the soap maker had a playful brand and offered baking-themed products (e.g. Balloons and other party decorations would create a theme for the table and shoppers would immediately see the connection between cake stands and birthday cards. Their attention is taken away from your products.īut imagine seeing a table full of different-sized cake stands, each one having one colorful birthday card sitting on top, and recipe boxes holding extra stock and other categories of greeting cards. If a shopper is looking at your display and thinking: why are these soaps sitting on cake stands? It looks cool but I don’t see the connection. You want your craft show display to make immediate sense. They could fit together but not without some explanation to connect the dots. Those words aren’t necessarily fitting next to: Colorful (colored icings and sprinkles, etc.).Most people would associate cake stands with words such as: What do you think of when you see a cake stand? If you answered the card maker…you’d be right! The cake and cupcake stands will only work for ONE of these craft show vendors. The card maker’s sarcastic, snarky, yet lighthearted and funny cards are the perfect topping to every gift they give. Their typical customer is in her 20’s, has a great group of girlfriends, and they love to give each other the gears. They sell a variety of humorous, colorfully illustrated greeting cards but mainly focus on birthday cards. A crisp white button-up, jeans, leather loafers, and classic gold accessories are required for something as simple as walking the dog. Their classic gold pieces are targeted towards retired women who like to do everything in style. The jewelry maker has an elegant and sophisticated brand. No artificial flavors, no sugar, no harsh chemicals in their home, etc. Their typical customer is a woman in her 30’s who follows a clean-living lifestyle. All of their packaging and ingredients are environmentally friendly and inspired by nature. The soap maker has a nature-inspired brand. In theory, cake stands and cupcake stands could work as props for all three types of vendors.īut let’s look at their brands first and who they typically sell to: Let’s say the prop idea “cake and cupcake stand” caught the attention of the following craft show vendors: There are lots of cool ideas out there and your imagination can run wild when it comes to how to use everyday items in your display.īut you always want to keep your display on-brand. So I’ve added a few sketches to visually communicate some of my ideas.īefore we get into the list, here are a few rules to follow when deciding on props for your craft show display:ĬRAFT SHOW PROP RULE #1 – KEEP IT ON-BRAND If you already own the ebook, you’ll find a few NEW ideas, examples, and sketches in this article.Īlthough there are many photos out there that are great examples of the techniques I share, it can often be difficult to find the original source of the photo, find contact information, and/or get permission to share the photo on Made Urban. These ideas are in my ebook MAKE MORE MONEY AT CRAFT FAIRS.
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